About the Every Sailor, Every Day Campaign:
The Every Sailor, Every Day campaign launched during 2014 Suicide Prevention Month and continues to serve as Navy's core Suicide Prevention and Operational Stress Control campaign. Through an array of digital communications (social media, online content, multimedia and audience interaction), the campaign seeks to empower behavior change by providing Sailors and families with tips to support themselves and each other. The campaign promotes ongoing and active engagement to enable early recognition of risk, proactive intervention and champion seeking help.
In September 2015, 1 Small ACT was introduced as the campaign’s newest message, encouraging simple actions that can make a difference in the lives of others while leveraging relationships between peers and community members. This message is based on Navy's Ask Care Treat (ACT) model, aligning with broader collaborative communications efforts between the armed forces, Dept. of Defense Suicide Prevention Office (DSPO) and Veterans Affairs (VA) to promote the Power of 1 concept.
2019 Navy Suicide Prevention Month and FY-20 Efforts:
Suicide Prevention Month is not just a 30-day blitz of suicide prevention efforts; it is the starting point for year-long conversations about how to be there for Every Sailor, Every Day. It serves as a launchpad to reengage with topics that help promote a culture supportive of psychological health, emotional wellness, protective factors, connectedness and seeking help. This September, the Every Sailor, Every Day campaign will continue to lead the charge for the Navy’s year-long suicide prevention efforts, fostering meaningful dialogue about psychological health, suicide, early intervention, recognizing risk and warning signs, lethal means safety, self-care and more through its popular 1 Small ACT message.
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Update 26 August 2019