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 ​The Keep What You've Earned Campaign's Pier Pressure mobile application will no longer be available for use or download beginning Aug. 1, 2019. 

​Keep What You've Earned print products, videos, social media messaging and leadership talking points are available for download below.

Posters and Fact sheets are available for order through the Navy Logistics Library. Supply personnel must order them via​ Follow the instructions below to locate each item in the Navy Logistics Library. While placing your order, you have the option to view the item.




Description/Instructions for Use










Features the campaign message and taglines. For display in common areas on and off base, including Exchanges, Galleys, gyms and local community businesses, and tailored to each of the five Navy communities.

Order: 16 x 20” posters

  1. Visit Navy Logistics Library at​
  2. In the Keyword field search: Keep What You've Earned

Original Campaign Posters: 

Call-to-Action Series:

​Additional Posters:



Fact Sheets


Provides an overview of the Keep What You’ve Earned campaign and how to get involved. Available for five different audiences and stakeholders.

Order:  Fact Sheet for Sailors

  1. Visit Navy Logistics Library at​
  2. In the Keyword field search: Keep What You've Earned


Implementation Guide for ADCOs, DAPAs & Other Partners



Serves as a toolkit for understanding the resources available with step-by-step instructions and a checklist for implementation 

Download:  PDF

Leadership Messaging New!

LM 2018.PNG



Messages for use in safety briefs, plan of the day/week notes, quarters and everyday discussion, tailored by topic and timeframe (holidays and health observances).

Download: PDF​

Social Media Calendar New!



Provides weekly social media messages, multimedia and hashtags for use on Navy-owned social media accounts such as base and ship Facebook pages and ADCO twitter accounts.

Video Public Service Announcements (PSAs) New!





Access the latest videos from the campaign for use during alcohol trainings, small group discussions, safety briefings and on social media. For additional KWYE videos, visit

Download: All videos are available for download at

Graphic Novel 
Choices Thumbnail.jpg

​The latest issue in the graphic novel series mirrors the public service announcement by the same name. “Choices” takes a realistic and emotional look at one night in a Sailor's life that changes is destiny forever. 

Web Download

Digital Marquee Graphics  


Features Keep What You've Earned graphics and text for digital marquees. Work with the manager of the marquee or PAO at your installation to display.

Implementation Guide for Summer Splash Events

To enable commands to host summer splash events at their installations and incorporate KWYE messaging into their existing summer safety fairs and safety standdowns, NADAP created this “event-in-a-box” toolkit for ADCOs and DAPAs with step-by-step instructions for holding the event and accessing resources.

Download: PDF 
Speech Bubble Signs


The Keep What You've Earned Training Series


The Keep What You've Earned training series provides ADCOs, DAPAs, and other Navy leadership with the tools they need to convey information about drinking responsibly to Sailors during trainings, Safety Stand downs, and other briefings. There are four sessions, or sets of PowerPoint slides, which should be presented one session per month to prevent oversaturation of the topic and message fatigue with the audience. Session topics include:

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Last Modified: 7/17/2019 12:49 PM
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