Surface Warfare Magazine
Sharing stories and news from Sailors across the U.S. Navy’s Surface Forces
 
10/1/2016
New SWO Recruitment Tools Overview



Overhauled the SWO section of the USNA admissions homepage ahead of next year's applications. We went from two paragraphs to 20 pages, including an overview plus personal testimonials from junior officers and serving midshipmen on why they picked SWO and what they do.

Launched "Midshipmen Early Ship Selection" pilot program for summer 2016 cruise. First ship experience plays a huge role in retention decision, so the design here is to empower commanding officers with opportunity to offer two midshipmen per ship a chance to early ship select. This opportunity is for USNA and NROTC.

Collaborated with NSTC to overhaul NROTC website ahead of 2016-17 application season. Looks similar to USNA site, with added diversity of personal testimonials of midshipmen who just selected SWO from colleges and universities all around the country.

Experimenting with social media outreach very successfully with a high volume, high capacity online tool called "Slack." It allows large group Q/A on-ine. Used successfully as a pilot with junior officers at sea and ashore to talk about slates/ assignments, etc. Will launch effort in the fall to invite midshipmen into dedicated sessions to learn more about opportunities as a SWO.

Instituted process with CNRC that will pick future SWO OCS candidates through a board comprised of SWO junior officers. Formerly the picks were done by a computer.

 

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