Responsible Alcohol Use Billboard Comes to Groton
GROTON, Conn. – To further encourage all Sailors and their families to practice responsible alcohol use, Commander, Submarine Group Two’s Alcohol, Drug and Prevention Advisor has coordinated a billboard placement using a popular deterrent campaign “Don’t Be That Guy”, Sept. 9.
The “Don’t be That Guy Billboard” is funded by the campaign to help deglamorize alcohol misuse and is located on Route 12 just prior to entering the Naval Submarine Base New London. The billboard placement will run from Sept. 9 to October 2.
Senior Chief Culinary Specialist (SS) Chad White who coordinated the placement of the billboard with the national campaign discussed the effectiveness of the overall program.
“That Guy is a multi-media campaign that uses online and offline communication with the goal of reducing excessive drinking among young service members,” said White. “The campaign encourages all of us to reject binge drinking because it detracts from the things they care about: family, friends, dating, money, and reputation.”
The campaign also uses humor to deliver a serious message and provides viral tools so you can be part of the effort to eradicate That Guy. The campaign is a reminder to everyone: Don't Be That Guy!
Navy-wide vigilance about alcohol abuse continues to be heightened and Navy-wide this type of vigilance is having a positive impact.
“The vast majority of Sailors understand responsible use of alcohol, and as a result DUIs and other alcohol-related incidents are going down across the Fleet,” said Command Master Chief (SS) Wesley Koshoffer, Submarine Group Two command master chief.
Not acting responsibly has serious consequences. Nearly two years ago, a Navy instruction (OPNAVINST 5350.4D) went into effect which requires mandatory administrative separation processing of all Sailors who incur a second DUI at any time in their careers.
Earlier this year the Naval Submarine Base New London and CSG Two held the “Comedy is the Cure” event featuring Bernie McGrenahan. The comedian was entertaining the base not just for laughs, but to give them a valuable lesson in preventing alcohol and drug abuse.
“The billboard and events held earlier in the year are just some of many initiatives we are using to promote a positive culture and influence the positive behaviors of our Sailors,” said Koshoffer.
For more information on the “Don’t be That Guy” national campaign view their web site.