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Currently, multiple print products, social media messaging and leadership talking points are now available for download below.

Posters and Fact sheets are available for order through the Navy Logistics Library.
Supply personnel must order them via  Follow the instructions below to locate each item in the Navy Logistics Library. While placing your order, you have the option to view the item.




Description/Instructions for Use









Features the campaign message and taglines. For display in common areas on and off base, including Exchanges, Galleys, gyms and local community businesses, and tailored to each of the five Navy communities.

Order: 16 x 20” posters

  1. Visit Navy Logistics Library at
  2. In the Keyword field search: Keep What You've Earned


 NEW Poster Series:

Fact Sheets

Provides an overview of the Keep What You’ve Earned campaign and how to get involved. Available for five different audiences and stakeholders.

Fact Sheet for Sailors

  1. Visit Navy Logistics Library at
  2. In the Keyword field search: Keep What You've Earned


Implementation Guide for ADCOs, DAPAs & Other Partners

Serves as a toolkit for understanding the resources available with step-by-step instructions and a checklist for implementation 

Download:  PDF

Weekly Leadership Messaging


Includes a set of 52 alcohol-related messages for the 52 weeks in a year. Leaders can share these messages with Sailors at liberty briefings or other regularly scheduled interactions.

Download: PDF

Social Media Calendar


Provides weekly social media messages, multimedia and hashtags for use on Navy-owned social media accounts such as base and ship Facebook pages and ADCO twitter accounts.

NEW 2014: PDF

2013: PDF
Images: Flickr Account

Video Public Service Announcements (PSAs)


Features a 1-minute PSA video highlighting how hard Sailors have worked for their careers and how they can drink responsibly to keep what they've earned. Stay tuned for additional PSA testimonials featuring real life stories of Sailors who have faced the consequences of poor decisions regarding alcohol.


Keep What You've Earned Video Profile PSAs:

  • MA2 Jason Hall Testimonial:
  • Senior Chief Brian Wenzel Testimonial:

Download: All videos are avaiable for download at


Mobile Applications


Features a game to help Sailors understand the effects of their drinking habits and learn how to recognize their limit and drink responsibly. Available on Apple and Android-supported devices.

Pier Pressure


Digital Marquee Graphics


Features Keep What You've Earned graphics and text for digital marquees. Work with the manager of the marquee or PAO at your installation to display.

Implementation Guide for Summer Splash Events

To enable commands to host summer splash events at their installations and incorporate KWYE messaging into their existing summer safety fairs and safety standdowns, NADAP created this “event-in-a-box” toolkit for ADCOs and DAPAs with step-by-step instructions for holding the event and accessing resources.

Download: PDF 
Speech Bubble Signs



The Keep What You've Earned Training Series


The Keep What You've Earned training series provides ADCOs, DAPAs, and other Navy leadership with the tools they need to convey information about drinking responsibly to Sailors during trainings, Safety Stand downs, and other briefings. There are four sessions, or sets of PowerPoint slides, which should be presented one session per month to prevent oversaturation of the topic and message fatigue with the audience. Session topics include:

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