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The Domino Strategy 


The Domino Strategy on How to Drink Responsibly is a social marketing campaign that encourages Sailors to pay attention to the size, content and amount of alcohol they consume each time they drink. The Strategy recommends that Sailors follow responsible drinking guidelines defined by the U.S. Department of Health and Human Services. The campaign is designed to help people who drink alcohol, reduce their risk of harming themselves or others.

The campaign promotes the 0-1-2 guidelines on how to drink responsibly. Zero drinks for people who are Under 21, operating any type of vehicle, pregnant, trying to become pregnant or breastfeeding, recovering alcoholics or chemically dependent, and using certain medications. No more than one standard drink per day for women and no more than two standard drinks per day for men.

The messages of the Domino Strategy are divided into three phases. The Navy endorses the use of Phase 1 and Phase 3. The first phase asks the question “Do you Count?”, helping Sailors make the connection between counting drinks and reducing personal risk. The third phase educate Sailors on what constitutes a “standard drink” and encourages Sailor to pay attention to the content of their drink by asking “What’s inside?”.

How to order:

The campaign includes posters, outdoor banners, table tents, pamphlets, and TV/Radio public service announcements.

All materials are available at no cost to all Navy commands for ordering through the Navy Logistics Library. Supply personnel must order them via  (for NMCI computers) or   (if NMCI is not available).

Commands are allowed to order Domino Strategy Phase 1 and Phase 3 materials from the Navy Logistics Library; however, the Navy no longer uses Phase 2 materials.  Phase 2 shall not be ordered.

How to find items in NLL:
In the "Keyword" field, search "Domino". A list of items will appear. Select the items you would like to order.  

Domino Strategy Powerpoint

Domino Strategy Order Form


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Comments? Suggestions? Call 866-U-ASK-NPC or Email the Webmaster | Updated:9/11/2013 8:02 PM 

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