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R 282042Z OCT 10
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TO AL NAVADMIN
NAVADMIN
INFO CNO WASHINGTON DC
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NAVADMIN 357/10

MSGID/GENADMIN/CNO WASHINGTON DC/DNS/OCT// SUBJ/2010 ARMY-NAVY GAME 
SPIRIT SPOTS// POC/DAMON MORITZ/CIV/CHINFO/TEL: (703)614-9154/E-MAIL:
NAVYVISUALNEWS(AT)NAVY.MIL/DAMON.MORITZ(AT)NAVY.MIL//

RMKS/1. THIS YEAR'S ARMY-NAVY GAME IS SCHEDULED FOR SATURDAY, DECEMBER 
11, 2010, AT LINCOLN FINANCIAL FIELD IN PHILADELPHIA, PENNSYLVANIA.
CBS SPORTS WILL TELEVISE THE GAME AND WILL ONCE AGAIN ACCEPT "GO NAVY "
OR "BEAT ARMY" VIDEO SPOTS FROM THE NAVY AND MARINE CORPS TEAM FOR 
BROADCAST DURING THE GAME. ADDITIONALLY, THE NAVY OFFICE OF INFORMATION 
AND THE DEFENSE MEDIA ACTIVITY WILL PUSH SUBMITTED SPOTS TO A VARIETY OF 
MEDIA OUTLETS PRIOR TO THE GAME TO HELP GENERATE ESPRIT DE CORPS AND AS 
A WAY OF HIGHLIGHTING OUR NAVAL FORCES.

2. REQUIREMENTS: ALL SPOTS MUST INCLUDE THE SUBMITTING COMMAND'S NAME 
AND LOCATION AND INCLUDE A "GO NAVY" OR "BEAT ARMY" THEME. AVOID USE OF 
NAVY JARGON OR ACRONYMS.
A. SPOTS SHOULD BE BROADCAST QUALITY IN ONE OF THE FOLLOWING FILE OR 
TAPE FORMATS: XDCAM, BETA SP, DVCAM OR DVC PRO. FIRST-GENERATION TAPES 
ONLY. FILES SHOULD BE MPEG, WMV, MOV OR AVI AND IN STANDARD DEFINITION 
(640X480 OR 720X486) OR HIGH DEFINITION (1920X1080 OR 1280X720).
B. IF INTENDED FOR CBS, SPOTS MUST BE NO MORE THAN 30 SECONDS IN LENGTH, 
HOWEVER SPOTS INTENDED FOR SOCIAL MEDIA OR OTHER WEB-ONLY OUTLETS MAY BE 
SLIGHTLY LONGER.
C. VHS TAPES AND DVDS CREATED FROM VHS, HI-8, DIGITAL HI-8 OR CONSUMER 
GRADE VIDEO CAMERAS ARE NOT ACCEPTABLE.
D. RECOMMENDATIONS FOR SUCCESS: EXPERIENCE HAS SHOWN THAT SUBMISSIONS 
MOST LIKELY TO BE TELEVISED ARE THOSE EXHIBITING ENTHUSIASM, HUMOR, 
CREATIVITY, AND MOTIVATION.  SPOTS SHOULD NOT INCLUDE COPYRIGHTED 
MATERIAL, MAKE ANY OFFICIAL OR IMPLIED ENDORSEMENTS OR PRESENT COMMANDS 
OR THE NAVY IN A NEGATIVE LIGHT.
E. SUBMIT ONLY READY-TO-AIR SPOTS. NEITHER CBS NOR NAVY VISUAL NEWS WILL 
EDIT SUBMISSIONS.
F. FRAME SHOTS ACCORDING TO RULES OF GOOD COMPOSITION (AVOID TALKING 
HEADS WITH NO BODIES).
G. ALLOW ABOUT 10 SECONDS OF LEAD-IN BEFORE THE SPOT STARTS AND THE SAME 
AT THE END OF THE SPOT. THIS PRE- AND POST-ROLL ARE NOT COUNTED AGAINST 
THE TIME OF THE SPOT.
H. CUE TAPE FOR VIEWING.
I. HIGH AUDIO QUALITY AND SHARP FOCUS ARE PARAMOUNT. POOR AUDIO QUALITY 
WAS A PRIMARY REASON FOR REJECTION OF PAST ENTRIES.

3. SUPPORT FROM NAVY PUBLIC AFFAIRS SUPPORT ELEMENTS, DEFENSE MEDIA 
ACTIVITY DETACHMENTS OR BROADCAST DETACHMENTS ARE PERMISSIBLE ON A NOT-
TO-INTERFERE WITH OPERATIONAL REQUIREMENTS BASIS.

4. COMMANDS SHOULD SEND ORIGINAL, BROADCAST QUALITY FOOTAGE BY EXPRESS 
SHIPMENT OR FASTEST METHOD AVAILABLE TO THE NAVY OFFICE OF INFORMATION 
VISUAL NEWS SERVICE. SUBMISSIONS POSTMARKED AFTER 19 NOVEMBER 2010 WILL 
NOT BE CONSIDERED. SEND TO: U.S. NAVY OFFICE OF INFORMATION, 1200 NAVY 
PENTAGON RM 4B514, WASHINGTON, D.C., 20350-1200. UPLOADS VIA THE NAVY 
IMAGERY SERVER, NEFT, AND PEO SAFE FTP ARE ALSO ACCEPTED. CONTACT 
NAVYVISUALNEWS@NAVY.MIL WITH SUBJECT LINE "ARMY-NAVY TRANSMISSION 
REQUEST" FOR FILE TRANSFER INFORMATION.

5. REQUEST WIDEST POSSIBLE DISSEMINATION OF THIS MESSAGE. THIS IS AN 
EXCELLENT MEANS OF HIGHLIGHTING NAVY TEAMWORK AND THE SPIRIT OF OUR 
DEPLOYED SAILORS AND MARINES. GO NAVY, BEAT ARMY.

6. RELEASED BY VICE ADMIRAL JOHN M. BIRD, DIRECTOR, NAVY STAFF.// 

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