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     NAVADMIN @ AL NAVADMIN(UC)

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R 292311Z OCT 04 PSN 453153J21
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TO NAVADMIN
ZEN/NAVADMIN @ AL NAVADMIN(UC)
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UNCLAS
SUBJ: NAVY'S WEB PRESENCE CHANGES
PASS TO OFFICE CODES:
FM CNO WASHINGTON DC//DNS//
TO NAVADMIN
UNCLAS //5726//
NAVADMIN 247/04
MSGID/GENADMIN/CNO WASHINGTON DC/DNS/-/OCT//
SUBJ/NAVY'S WEB PRESENCE CHANGES//
RMKS/.  IN JULY OF 1995, THE NAVY S CHIEF OF INFORMATION (CHINFO)
CREATED THE "NAVYS HOMEPAGE" ON THE WORLD WIDE WEB.  SINCE THAT
TIME, WWW.NAVY.MIL HAS BEEN RECOGNIZED AS THE PRIMARY SOURCE OF
INFORMATION CONCERNING THE U.S. NAVY.  WITH THE NAVY FACT FILE,
LEADERSHIP BIOGRAPHIES, CONGRESSIONAL TESTIMONIES, POSTURE
PAGE 02 RUEWMFU4580 UNCLAS
STATEMENTS, THE DAILY STATUS OF THE NAVY AND OTHER CONTENT, THE SITE
HAS EFFECTIVELY EDUCATED AND INFORMED THE AMERICAN PUBLIC OF THE
STATE OF OUR NAVY.  AT ITS PEAK, THIS AWARD-WINNING SITE HAS
REGISTERED OVER 9 MILLION HITS PER MONTH.  ALSO, OUT OF 900 THOUSAND
SITES RATED BY A COMMERCIAL AGENCY, NAVY.MIL CONSISTENTLY RANKS IN
THE TOP ONE PERCENT (800-900).
2.  CAPITALIZING ON THE GROWING USE OF THE WEB BY NAVY PERSONNEL, IN
FEBRUARY OF 2002, THE NAVAL MEDIA CENTER CREATED "NAVY NEWSSTAND"
(WWW.NEWS.NAVY.MIL) A WEB SITE TARGETING OUR INTERNAL AUDIENCE:
SAILORS, CIVILIANS, RETIREES AND THEIR FAMILES.  NEWSSTAND, WITH
DIRECT INPUT FROM NAVAL FORCES AFLOAT AND ASHORE, PROVIDES A TIMELY
OUTLET FOR BREAKING, TOP AND HEADLINE NEWS STORIES AND PHOTOS.
ADDITIONALLY, THE SITE PROVIDES A WEB PRESENCE FOR OUR FLAGSHIP
BROADCAST AND PRINT INTERNAL PRODUCTS, INCLUDING NAVY/MARINE CORPS
NEWS, DAILY NEWS UPDATES, CAPTAIN S CALL KITS, POD NOTES, AND ALL
HANDS MAGAZINE.  ADDITIONALLY, OVER 300 COMMANDS HAVE CREATED LOCAL
VERSIONS OF NEWSSTAND, ALLOWING THEM TO SHOWCASE THEIR OWN STORIES.
3.  BEGINNING MONDAY, 1 NOVEMBER, NAVY WILL OFFICIALLY LAUNCH A NEW
"NAVY.MIL" COMBINING THE ORIGINAL NAVY.MIL WITH NAVY NEWSSTAND.
THIS INTEGRATED WEB SITE WILL BE THE FOCAL POINT ON THE WORLD WIDE
PAGE 03 RUEWMFU4580 UNCLAS
WEB FOR OFFICIAL NAVY INTERNAL AND EXTERNAL PUBLIC AFFAIRS PRODUCTS,
INFORMATION, RELEASED OFFICIAL PHOTOGRAPHY, AND STREAMED VIDEO AND
AUDIO PROGRAMS AND PRODUCTS.  THE COMBINED WEB SITE CAN BE FOUND AT
WWW.NAVY.MIL.
4.  UPDATES WILL BE INCORPORATED OVER THE NEXT FEW MONTHS, WITH THE
END RESULT BEING A DYNAMIC, FULLY SEARCHABLE, CONTINUOUSLY UPDATED,
ONE-STOP "E-SOURCE" FOR NAVY INFORMATION AND NEWS.  IN ADDITION TO
THE ELEMENTS OF THE CURRENT NAVY.MIL AND NAVY NEWSSTAND SITES, THE
COMBINED SITE WILL INCLUDE:  A PROMINENTLY DISPLAYED "PHOTO OF THE
DAY," SHOWCASING OUR SAILORS AND OUR NAVY AS SEEN THROUGH THE EYES
OF SAILORS AROUND THE WORLD; A "HOMETOWN HEROES" SECTION WITH FLEET
HOMETOWN NEWS CENTER AND PUBLIC AFFAIRS CENTER STORIES AND PHOTOS ON
INDIVIDUAL SAILORS; NAVY RADIO NEWS REPORTS; A NAVY CALENDAR; A
FEATURES STORY SECTION; AND A SECTION FOR PRESS RELEASES FROM NAVY
COMMANDS AND PROGRAMS.  ADDITIONALLY, WHEN COMPLETED, THE SITE WILL
INCLUDE A "PUSH" MECHANISM, PERMITTING "SUBSCRIPTIONS" FOR UPDATES
TO NUMEROUS PRODUCTS.
5.  THE INTERNET IS A POWERFUL TOOL FOR COMMUNICATING TO ALL OUR
AUDIENCES THE DEDICATION, COMMITMENT AND SKILLS OF OUR SAILORS, AND
THE CAPABILITIES THAT THE NAVY PROVIDES IN THE DEFENSE OF THE UNITED
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STATES OF AMERICA.  ALL HANDS ARE ENCOURAGED TO MAKE USE OF THIS
REVISED NAVY WEB PRESENCE TO STAY INFORMED AND EDUCATED ON YOUR
NAVY.  SHARE THIS INFORMATION WITH YOUR FAMILIES, AND ENCOURAGE
OTHERS TO VISIT THIS NEW, DYNAMIC SITE.
6.  POC:  CAPT J. F. GRADISHER (202) 433-5764/DSN 288, EMAIL:
GRADISHER@MEDIACEN.NAVY.MIL OR ALAN GOLDSTEIN 703-695-1887/DSN 225,
EMAIL: ALAN.P.GOLDSTEIN@NAVY.MIL
7.  RELEASED BY VADM T. A. CHURCH, DIRECTOR, NAVY STAFF.//
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