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News - 2011
Navy adopts Domino Strategy on How to Drink Responsibly 

From Navy Personnel Command Public Affairs

Millington, Tenn - Navy Alcohol and Drug Abuse Prevention (NADAP) Office launched the "Domino Strategy on How to Drink Responsibly" campaign, officials said Feb. 29.

“This social marketing campaign encourages Sailors to pay attention to the size, content and amount of alcohol they consume each time they drink. The strategy recommends that Sailors follow responsible drinking guidelines defined by the U.S. Department of Health and Human Services,” said Dorice Favorite, director, Navy Alcohol and Drug Abuse Prevention.

Those guidelines advocate a 0-1-2 approach. Zero drinks for people who are under 21, operating any type of vehicle, pregnant, trying to become pregnant or breastfeeding, recovering alcoholics or chemically dependent, and using certain medications. No more than one standard drink per day for women and no more than two standard drinks per day for men. 

The campaign is designed to help people who drink alcohol, reduce their risk of harming themselves or others. The strategy provides specific information that enables people to compare their individual drinking pattern against a clear set of low-risk guidelines. The Domino Strategy does not replace current prevention programs; it adds depth to already existing initiatives, according to Favorite.

The messages of the Domino Strategy are divided into three phases. The first phase asks the question “Do you count?”, helping Sailors make the connection between counting drinks and reducing personal risk. The second and third phase educate Sailors on what constitutes a “standard drink” and encourages Sailors to pay attention to the content of their drink by asking “How big is it?” and “What’s inside?”

“We’re not telling people not to drink if they are of age to drink but we want them to drink responsibly. Substance abuse reduces a command’s ability to accomplish its mission and is inconsistent with Navy core values,” said Favorite.

Alcohol and drug abuse can seriously damage an individual’s physical and mental health, jeopardize their safety and the safety of others, can lead to criminal prosecution, and can result in unfavorable separation from naval service.

The campaign will include posters, outdoor banners, table tents, pamphlets, and TV/Radio public service announcements. All materials are available at no cost to all Navy commands for ordering through the Navy Logistics Library. Supply personnel may order them via (for NMCI computers) or   (if NMCI is not available).

For more news from Navy Alcohol and Drug Abuse Prevention (NADAP), visit


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