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News - 2011
Performance is Key in Today’s Navy 

By Mass Communication Specialist First Class (AW) LaTunya Howard


SCHAUMBURG, Ill  – The Director of the Navy’s Personnel, Plans and Policy Division spoke about the importance of performance for Sailors in today’s Navy during the 21st annual Navy Counselor Association (NCA) Symposium June 15, here. 


“Performance matters to young Sailors today.  In our Navy we’d like to think under ‘Perform to Serve’ that you have to compete to stay,” said Rear Admiral Dan Holloway, who oversees policy and programs for the Chief of Naval Personnel.  Perform to Serve is Navy’s centralized reservation system used to manage reenlistments of Sailors E-6 and below with less than 14 years of service.


While most Sailors are permitted to reenlist in their current rate, Sailors in overmanned ratings may be offered reenlistment in an undermanned rating and Sailors with a poor performance history may not be granted permission to reenlist.


“We’re a world-class Navy with world-class pay and benefits and we demand world-class performance.  Every Sailor needs to understand that they’re competing right now with the very best,” said Holloway.


Holloway was one of many presenters at the 21st annual NCA Symposium where more than 600 Navy counselors, career counselors and command master chiefs are meeting June 15-19 for training on the latest personnel policies and programs. 


Military personnel, planning, policy and selective reenlistment bonuses were topics of Holloway’s presentation.   He also defined the career counselor’s role in educating the Sailor with the latest information.


“The key function of the career counselor especially in supporting stabilization, is to take policy that is put out in Washington, D.C. and take it down to the deck plate to where the Sailor can understand the policy and the ramifications it has on his or her career,” said Holloway. 


The Navy has introduced several measures this year focused on stabilizing the force with the right Sailors in the right jobs with the right experience and skill sets.  Perform to Serve, which was first implemented in 2003 was expanded this year from E-4s with less than six years to E-6s with less than 14.  The Navy also introduced the Senior Enlisted Continuation Board this year, which is an annual performance based review for time-in-grade eligible members of the chief petty officer community with more than 20 years of service.


For more information on related NAVADMINs visit the Navy Personnel Command’s website at   


NAVY PERSONNEL COMMAND: 5720 Integrity Drive, Millington TN 38055-0000 
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