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A mobile application game brought to you by the “Keep What You’ve Earned” campaign.

Do you have what it takes to fulfill your Navy mission? Prove it and watch as you move up the ranks. But don’t let a night out with friends get you sidetracked. Will you earn rank… or a reputation?

Pier Pressure is a multi-part app featuring a role-playing game true to the “Navy experience.” The game is coupled with resources to help Sailors practice responsible drinking behaviors in real life. The app's "Tools" section features a blood alcohol content (BAC) calculator; calorie and alcohol content calculators for beer, wine, spirits and popular cocktails; safe drinking tips; and direct access to local taxi searches and popular ride-sharing apps.


Click the links below to download the app for free on your device, or search your app store for “Pier Pressure."

Apple iTunes

Google Play


Get a preview of the app by checking out the promotional materials below. For more information and resources to promote Pier Pressure, download the 2017 Pier Pressure Press Kit​.

Link​ to Access

Safe Ride Home, v1
Safe Ride Home, v2
Self-Referral, v1
Self-Referral, v2​

 Video Trailers


Game Trailer - YouTube, Vimeo

Tools Trailer - YouTube, Vimeo​




Flickr Gallery




Official Logos & Icon


Flickr Gallery

 The Keep What You've Earned Mobile Privacy Statement is available here​.

Links to Non-governmental Websites - The appearance of external hyperlinks does not constitute endorsement by the United States Department of Defense, the United States Department of the Navy, and the Navy Personnel Command of the linked websites, or the information, products, or services contained therein. For other than authorized activities such as military exchanges and Morale, Welfare, and Recreation (MWR) sites, the United States Department of Defense, the United States Department of the Navy, and the Navy Personnel Command does not exercise any editorial control over the information you may find at these locations. Such links are provided consistent with the stated purpose of this DoD website.


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Last Modified: 3/15/2018 3:40 PM
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